[Re]Build your Organization based on Shared Values

Make your Values and Brand resonate more with Employees, Customers and Stakeholders.

Culturetools answers a simple question: What motivates employees, customers or stakeholders to be associated with your organization or brand, and what does it take to make the connection stronger? Our process is based on the “Repertory Grid” method enhanced by AI. It intuitively uncovers shared human values and “Blind Spots”, being a powerful tool to dramatically improve teamwork, recruitment efforts, reduce staff turnover, evolve company culture and strengthen loyalty.


Better Team Collaboration

Questions answered:

  • What are the core values that keep us together?

  • Where are potential points of conflict?

  • How do we become a better team or organization?

  • What kind of people should join our team?

  • Which competences should our leaders have?

Measurable Outcomes

  • Higher team productivity

  • Organizational stability

  • Prevent conflict

True Employee Engagement

Questions answered:

  • Which company values are most attractive for our employees?

  • Which aspects in our organization are potentially problematic for current and future employees?

  • Which values should management strengthen?

  • Which messages should we give to attract new applicants?

Measurable Outcomes

  • Less staff turnover

  • Stronger talent recruitment

Stronger Brand Loyalty

Questions answered:

  • Which brand values resonate most with customers?

  • Which are the problematic aspects of our brand?

  • Which values do we need to strengthen to keep our customers long term?

  • Which specific messages will attract new customers?

Measurable Outcomes

  • Brand retention

  • Stronger conversion


Immediately Actionable Insights

  • Define a charter based on shared values

  • Write internal rules of engagement for better collaboration

  • Identify future competencies required by employees and leadership

  • Prevent fluctuation by being able to provide key reasons to stay

  • Find ingredients of an authentic employer brand

  • Take big decisions based on shared principles

  • Become more resilient as an organization

  • Tackle diversity in an evidence based way by better understanding unconscious bias

  • Clarify and embrace your true organizational identity

How it Works

  • Quick set-up and fast project turnaround

  • User-friendly online data collection

  • Unguided questioning: respondents intuitively raise key themes in their own words

  • No jargon. Results are presented in stakeholder language

  • Scientific and methodical foundation

  • Affordable cost

  • Take immediate action for your team, brand or organization