[Re]Build your Organization based on Shared Values
Make your Culture and Brand resonate more with Employees, Customers and Stakeholders.
Culturetools answers a simple question: What motivates employees, customers or stakeholders to be associated with your organization or brand, and what does it take to make the connection stronger? Our process is based on the “Repertory Grid” method enhanced by AI. It intuitively uncovers shared human values and “Blind Spots”, being a powerful tool to dramatically improve teamwork, recruitment efforts, reduce staff turnover, evolve company culture and strengthen loyalty.
Team Collaboration
Questions answered:
What are the core values that keep us together?
Where are potential points of conflict?
How do we become a better team or organization?
What kind of people should join our team?
Which specific competences should team members and leaders develop?
Outcomes
Higher team productivity
Organizational stability
Conflict prevention (e.g. in merger or re-organizations)
Employee Engagement
Questions answered:
Which company values are most attractive for our employees?
Which aspects in our organization are potentially problematic for current and future employees?
Which values should management strengthen?
Which messages should we give to attract new applicants?
Outcomes
Less staff turnover
More effective talent recruitment
Brand Loyalty
Questions answered:
Which brand values resonate most with customers?
Which are the problematic aspects of our brand?
Which values do we need to strengthen to keep our customers long term?
Which specific messages will attract new customer segments?
Outcomes
Stronger Customer & Brand loyalty
More precise Marketing Messaging
Actionable Insights
Define a mission statement based on shared values
Write internal rules of conduct for better collaboration
Identify future competencies required by employees and leadership
Prevent fluctuation by being able to provide key reasons to stay
Find ingredients of an authentic employer brand
Clarify and embrace your true organizational identity
The Process
Working with Culturetools is a Process of discovering your values, achieve broad acceptance among Stakeholders, clarify the path forward and take concrete steps towards the future your want. We help you along the way with Data Collection, Moderation, Workshops and Ongoing Change Support
Why it works
User-Friendly and Fast online data collection, Quicker Turnaround of results.
Broad Stakeholder Acceptance. The Repertory Grid method helps participants intuitively raise key themes in their own words. Results are presented in plain language, No Jargon.
How we use AI
Artificial Intelligence and Data Science are important tools in our process, however humans are always in control of the process and final results.
Artificial Intelligence helps us
Structure and summarize unstructured data, e.g. comments and narrative inputs
Categorize many attributes into main themes
Visualize important concepts
Data Science helps us
process structured feedback data and create a multi-dimensional matrix for your concepts
Calculate and visualize the semantic vector space (e.g. rotating Globe)
Provide data for data visualizations (e.g. spider graphs)