[Re]Build your Organization based on Shared Values

Make your Culture and Brand resonate more with Employees, Customers and Stakeholders.

Culturetools answers a simple question: What motivates employees, customers or stakeholders to be associated with your organization or brand, and what does it take to make the connection stronger? Our process is based on the “Repertory Grid” method enhanced by AI. It intuitively uncovers shared human values and “Blind Spots”, being a powerful tool to dramatically improve teamwork, recruitment efforts, reduce staff turnover, evolve company culture and strengthen loyalty.


Team Collaboration

Questions answered:

  • What are the core values that keep us together?

  • Where are potential points of conflict?

  • How do we become a better team or organization?

  • What kind of people should join our team?

  • Which specific competences should team members and leaders develop?

Outcomes

  • Higher team productivity

  • Organizational stability

  • Conflict prevention (e.g. in merger or re-organizations)

Employee Engagement

Questions answered:

  • Which company values are most attractive for our employees?

  • Which aspects in our organization are potentially problematic for current and future employees?

  • Which values should management strengthen?

  • Which messages should we give to attract new applicants?

Outcomes

  • Less staff turnover

  • More effective talent recruitment

Brand Loyalty

Questions answered:

  • Which brand values resonate most with customers?

  • Which are the problematic aspects of our brand?

  • Which values do we need to strengthen to keep our customers long term?

  • Which specific messages will attract new customer segments?

Outcomes

  • Stronger Customer & Brand loyalty

  • More precise Marketing Messaging


Actionable Insights

  • Define a mission statement based on shared values

  • Write internal rules of conduct for better collaboration

  • Identify future competencies required by employees and leadership

  • Prevent fluctuation by being able to provide key reasons to stay

  • Find ingredients of an authentic employer brand

  • Clarify and embrace your true organizational identity

The Process

Working with Culturetools is a Process of discovering your values, achieve broad acceptance among Stakeholders, clarify the path forward and take concrete steps towards the future your want. We help you along the way with Data Collection, Moderation, Workshops and Ongoing Change Support

Why it works

  • User-Friendly and Fast online data collection, Quicker Turnaround of results.

  • Broad Stakeholder Acceptance. The Repertory Grid method helps participants intuitively raise key themes in their own words. Results are presented in plain language, No Jargon.

How we use AI

Artificial Intelligence and Data Science are important tools in our process, however humans are always in control of the process and final results.

Artificial Intelligence helps us

  • Structure and summarize unstructured data, e.g. comments and narrative inputs

  • Categorize many attributes into main themes

  • Visualize important concepts

Data Science helps us

  • process structured feedback data and create a multi-dimensional matrix for your concepts

  • Calculate and visualize the semantic vector space (e.g. rotating Globe)

  • Provide data for data visualizations (e.g. spider graphs)